At OHP we only specialize in digital and social media marketing for the hospitality industry. It’s the same but different !
At OHP we only specialize in digital and social media marketing for the hospitality industry. It’s the same but different !
At OHP we only specialize in digital and social media marketing for the hospitality industry. It’s the same but different ! As experience has taught us what works best for hotels.
Our aim is to increase your hotel’s presence on the web and more importantly drive increased occupancy through the strategic use of platforms like Facebook, Instagram, Google & TikTok, WhatsApp & paid ads.
We engage with audiences to build brand awareness and importantly drive guests directly to your Website and Booking engine through carefully crafted digitally linked posts, to make booking a breeze.
With our in-depth knowledge of the local hospitality market and with an understanding of your requirements, via a detailed brief, we develop and agree with you the most appropriate and cost efficient campaign for your aims, be it a short one-off involvement or a longer term engagement.
We develop a tailored monthly content strategy, with high quality engaging visuals, post consistently, respond to and engage in two-way conversations with followers, run community-building activities (polls, quizzes, hashtags) and then track and analyse the results to improve the strategy of what works and what doesn’t for your hotel to achieve the intended results.
All of this is linked through the OHP property management system and Booking engine to build guest databases, loyalty schemes and subscribers for newsletters to expand your following, all with the aim to enhance your media profile and increase occupancy.
We don’t send spam so don’t worry
We conduct professional photo & video shoots, to create high-quality content that shows off your rooms, facilities, experiences, staff, food, using this to develop Instagram pages, Reels and TikToks with trending audio, post engaging stories and highlights, ensure visuals align with your brand and appeal to your guests.
Meta (Facebook & Instagram) & Tiktok Ads
Paid advertising that targets the right audience to increase bookings, brand awareness, and website visits.
We design high-converting images & videos, run targeted campaigns by location, interest, and travel behavior, retarget people who’ve visited your page or website, monitor and optimize ad spend for the best ROI.
We set up search and display ads for keywords like “hotel in [your location]” Manage bidding strategies to outcompete other hotels, use location and call extensions to drive calls / bookings, track conversions, integrate your booking engine and contact forms, add rich visuals, reviews, and blog content to boost rankings and adjust where necessary to maximize returns.
Utilising the OHP PMS guest, company and news-letter databases, we send promotional messages and updates directly to your guests' inbox or phone, using a Whatapp business account we schedule messages for deals, follow-ups, and reminders, track open rates, clicks, and responses to improve performance. This helps to build trust, and close bookings.
If you don’t have one, we set up your WhatsApp Business profile, create quick replies and auto-messages, build a broadcast list for promotions and updates, integrate click-to-chat links in ads and websites.
As part of the overall digital media campaign we help managing your hotel’s public image across Google, TripAdvisor, Booking.com, and social media, by responding to all reviews, both positive and negative, encourage satisfied guests to leave great reviews, monitor your online reputation and alert you to any issues. Good reviews can then be used within the social media and ad content as endorsement of your hotel.